We always knew that corporate ethics was a key factor in attracting, retaining and ensuring productivity of employees, and a new study by LRN shows that of the persons sampled in the US,
94% of full-time employees say it is critical to work for a company that is ethical
82% are willing to be paid less but work for an ethical company
30% say they left prior jobs for ethical reasons
21% say they have felt pressure to engage in illegal activity
only 11% claim not to be affected by unethical behaviour.
I supposed it would all depend on how the questions were phrased, because in most cases people would respond along the ethical lines. I tend to question the "I would accept less pay" answer... In any case it shows a growing awareness and sentivity to the ethical issues.