The presidential campaigns are underway in the US and candidates are enrolling bloggers as part of their visibility and coverage. Unlike traditional PR, where the candidates are in control of the messages, using bloggers carries a certain risk, as John Edwards (D-N.C.) has discovered. Two of the bloggers covering him are under attack for their positions on other matters, and Amanda Marcotte has just resigned over a flap from the catholic right (all the details in the Washington Post blog here). She felt she was impacting the candidate in a negative way. This raises a very interesting question: in the oh-so-politically-correct US, there will be some group feeling offended on any subject anytime. To be able to attack a candidate, and his communication plateform, by attacking the private opinions of the journalists covering him (on record through their blogs) is going to be a new form of sport. Will we be seeing some form of vetting of anybody working or reporting on a candidate ? Will recruiting to work for a candidate entail matching his values and what he stand for, or else ? Seems a bit far fetched, but it looks like hunting season has started...
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