More flak from the China front... as this article in the New York Times entitled "China steps up efforts to cleanse reputation" attests. So the Chinese government is very publicly refusing shipments of goods and food from other countries claiming they are not of good quality, and running an incredible PR exercise in and out of the country. Only 41% of the population in China thinks that the quality of Chinese products is good, so the government is airing a "Believe in Made in China" ad campaign for the locals. And showing off the controls and testing that have been put in place to ensure quality on the export side. Apparently, from all this hoopla, we learn that the Olympic athletes will only be eating organic food. The thing is - the quality concept is not yet in the culture, and all the posturing of the government will not change much. Companies supplying goods and foodstuffs for export are all over the country, and the government cannot control them all, even if it was serious about quality. Which we question because, as everybody knows, credibility and trust, once lost, take a long time to build back up.