Usually in a downturn of the economy businesses get rid of all the "nice to have" programs and it was generally feared that social responsibility was going to take a back seat to survival.
Not so with the up and coming generation. Across America the best business schools are seeing an explosion of interest in ethics courses. The students have initiated public commitments in the form of volontary student-led pledges called honor codes or the M.B.A. oath where they vow to serve the greater good. They will take the high paid jobs - but they will change them from the inside. More details in the article from the New York Times.