Competing demands for scare water resources will create a major business risk (think of Pepsi and Coca Cola), be a major economic threat and become a source of conflict on a global level. McKinsey has just completed a study entitled "Charting our water future: economic framework to inform decision-making" available on their website.
Also available on the same link is two short videos of water leaders on water challenge.
Thanks for the link! I will post this on my documentary site for BLUE GOLD: WORLD WATER WARS (based on the book) at www.bluegold-worldwaterwars.com My life has changed having made a film of this issue!
Posted by: Sam Bozzo | January 26, 2010 at 07:04 PM