Businesses who want to address climate change don't get very far if they only work on themselves (maybe a 10% gain in their energy usage). But businesses who want to make an impact are adopting the following 3 trends:
1. engage customers to change their behavior - educate them
2. do a bit of choice editing - don't offer unsuitable products, but you have to make sure that these "green" products are just as good and just as cheap as the old products
3. reinvent the business model - for instance, don't sell products, lease them. Or sell services.
Full article from Ethical Corporatio here.