About this blog

  • Thinking Ethics was a project launched in Geneva to foster the debate about ethics. A few friends, fed up with only reading about abuses in the media, decided to hold a forward-looking seminar on five subjects: ethics and performance, ethics and knowledge, ethics and consciousness, ethics and disobedience and ethics in real time. If moral has to do with right and wrong, then ethics is its application in society. We believe that people need to talk about the subject to determine the level of ethics they want. The book Thinking Ethics, a result of the seminar, is to start the discussion. This blog is a contribution to the conversation.


  • Andrea Spencer-Cooke
  • Pascal Marmier
  • Kelly Richdale
  • Stephen Whittle
  • Steve Bowbrick
  • Beth Krasna

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March 13, 2006



Just like many goodwill-based systems, the blogosphere won't transition to the business world without new problems appearing... Expect the major pluses of the system (the fact it is trust based, open to everybody, egalitarian) to become its most glaring weaknesses.

The future holds a lot more manipulations once marketing departments figure out this media! But the same process already happened with the whole web, and it remained useful despite us all having to elevate the level of our crap shields.

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