About this blog

  • Thinking Ethics was a project launched in Geneva to foster the debate about ethics. A few friends, fed up with only reading about abuses in the media, decided to hold a forward-looking seminar on five subjects: ethics and performance, ethics and knowledge, ethics and consciousness, ethics and disobedience and ethics in real time. If moral has to do with right and wrong, then ethics is its application in society. We believe that people need to talk about the subject to determine the level of ethics they want. The book Thinking Ethics, a result of the seminar, is to start the discussion. This blog is a contribution to the conversation.


  • Andrea Spencer-Cooke
  • Pascal Marmier
  • Kelly Richdale
  • Stephen Whittle
  • Steve Bowbrick
  • Beth Krasna

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July 18, 2007


Pascal Marmier

A great example of innovation in this space comes from Hannaford, a chain of supermarkets from the N.E. of the US. They have created quite a stir among food manufacturing companies in starting their own ratings system using stars to show the healthiness of each product. Check their system on their web site


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