Green Accountability

Corporations and consumers spent $ 54 million last year in carbon offsets. And as many more companies start offering them, some people are wondering where the money is going and how effective the programs really are. The US Federal Trade Commission is worried about misleading advertising, and is taking a closer look at the subject. So from green advertising to greenwashing ? A very good article in the New York Times "FTC asks in carbon offset money is well spent" was published today with lots of examples and links.

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