This trend is not new - remember Dr Martin Luther Kings "move from a thing-oriented society to a person-oriented society". Other famous persons who have spoken out on anti-materialism are St Francis of Assisis and Mohamed Gandhi: they pushed for a simpler lifestyle.
So the big guidelines of this sociopolitical mouvement are:
1. Save the planet and all its life forms from a global environmental collapse fueled by spreading hyper-consumers.
2. Increase individual happiness and fullfilment by encouraging simplicity (reducing waste, cruelty and suffering)
3. Preserve the planet's spiritual and cultural traditions in the face of global consumerism.
Some of the adherents are moving into environmental activism, anti-globalism and animal rights activism.
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