About this blog

  • Thinking Ethics was a project launched in Geneva to foster the debate about ethics. A few friends, fed up with only reading about abuses in the media, decided to hold a forward-looking seminar on five subjects: ethics and performance, ethics and knowledge, ethics and consciousness, ethics and disobedience and ethics in real time. If moral has to do with right and wrong, then ethics is its application in society. We believe that people need to talk about the subject to determine the level of ethics they want. The book Thinking Ethics, a result of the seminar, is to start the discussion. This blog is a contribution to the conversation.


  • Andrea Spencer-Cooke
  • Pascal Marmier
  • Kelly Richdale
  • Stephen Whittle
  • Steve Bowbrick
  • Beth Krasna

« Green capitalism | Main | Aviation going green? »

April 15, 2008


Kevin Gulley

I agree with you about the stigmatization of traditional Blue Collar Jobs. However, I think that the definition of Green Collar jobs as Blue Collar with a green flavor is limiting to what the sustainability movement will mean to the economy. At www.greencollareconomy.com, we tend towards a more broad definition to include all professionals and workers directly employed by businesses that primarily provide 'green' products or services, as well as individuals that work for 'old economy' businesses (to borrow your phrase), and are focused on helping their company become more green.

Non-green jobs are not going anywhere anytime soon (especially with as few green collar jobs as currently exist), but as businesses work to re-invent themselves and make their products/services more sustainable, the positive effect this will have on the economy will be astounding.

Kevin Gulley

The comments to this entry are closed.