About this blog

  • Thinking Ethics was a project launched in Geneva to foster the debate about ethics. A few friends, fed up with only reading about abuses in the media, decided to hold a forward-looking seminar on five subjects: ethics and performance, ethics and knowledge, ethics and consciousness, ethics and disobedience and ethics in real time. If moral has to do with right and wrong, then ethics is its application in society. We believe that people need to talk about the subject to determine the level of ethics they want. The book Thinking Ethics, a result of the seminar, is to start the discussion. This blog is a contribution to the conversation.


  • Andrea Spencer-Cooke
  • Pascal Marmier
  • Kelly Richdale
  • Stephen Whittle
  • Steve Bowbrick
  • Beth Krasna

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January 14, 2010


George Scheller

Good afternoon Beth

A ? New Year. Your analysis on who makes or does not make IT is refreshening. Apply the same-inversted to Esser (Mannesman/Vodafon takeover). The result is "lustig". My intuition says the same goes for the bonus people. No time any more. I was just looking in to see what you are up to.

best regards George

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