Greening or greenwashing? The ethical ranking company Covalence is questioning the unholy alliances between NGOs and large corporations. The companies, under pressure from the NGO's and public opinion, are turning to the NGO's for help in greening up, but pay them consultancy fees. No Chinese walls here, so massive potential conflicts of interest.
Given the increase in articles about NGO's, one might predict that the intense scrutiny might lead to codes of conduct, best practices and even, why not?, regulation.
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