About this blog

  • Thinking Ethics was a project launched in Geneva to foster the debate about ethics. A few friends, fed up with only reading about abuses in the media, decided to hold a forward-looking seminar on five subjects: ethics and performance, ethics and knowledge, ethics and consciousness, ethics and disobedience and ethics in real time. If moral has to do with right and wrong, then ethics is its application in society. We believe that people need to talk about the subject to determine the level of ethics they want. The book Thinking Ethics, a result of the seminar, is to start the discussion. This blog is a contribution to the conversation.


  • Andrea Spencer-Cooke
  • Pascal Marmier
  • Kelly Richdale
  • Stephen Whittle
  • Steve Bowbrick
  • Beth Krasna

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September 13, 2012



Nice coincidence to find someone else writing on benefit corporations - I just attended a presentation by B-Lab on the B-corp idea this week in Amsterdam, and wrote some ideas about it myself http://mthld.wordpress.com/2012/09/14/on-benefit-corporations/

One question that has stuck with me since though, is how well this scheme is known in the US already - and if it really makes a difference in, for example, consumer choices (which is what it seems to be aimed at, though that wasn't completely clear in the presentation). Is 600+ companies enough to start making a difference?


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