There is a new report just out by BBMG, Globescan and Sustainability, the Regeneration Consumer Study:
Re: Thinking Consumption - Consumers and the Future of Sustainability
More people are buying less, but buying better. It will come as no surprise that the results show that consumers won't compromise on cost and performance. There is still a big issue with trust - about the producers' claims on packaging. So certification and labels will probably gain in importance. It's an easy and interesting read.