Sitting in the LIFT Conference 07, I just saw a presentation by John Buckman, the founder of Magnatune and a board director of Creative Commons. Magnatune's motto is "we are not evil". This of course leads to the thought, that most music companies are - ripping off the artists, charging too much for use of the music, complicated and expensive licensing.... All this is different at magnatune - 50% goes back to the artists, very friendly use and total transparency on the licencing - a lot of it for free (use in podcasts for example). Way to go...