As we move further into the digital age, disintermediation will continue and everyone will have more direct access to everything. Consumers now carry out part of the logistic tasks companies used to do. They create art and as a group decide what is the most relevant for them (music, films, photography, etc...). Consumers also have moved into co-design and co-creation. Governments are trying for transparency and direct access with the Direct Government initiatives.
So no surprise that philanthropy is going the same route. Bill Clinton has been telling everybody to participate in what they can give - time, money, skills... in his book Giving, how each of us can change the world. Matthew Bishop and Michael Green have taken this a step further in their Philanthrocapitalist Manifesto. They believe that the Common Good is not the sole domain of the public sector, and that after decades of government expansion in the social sector, budget reality will mean cutting out a lot of services. Public Private Partnerships could be one way of limiting the impact but it will mean a shift in the way we see the roles of the private and the public actors in social innovation.
The three main goals of this manifesto are more giving, more social innovation and better philanthropy. It is an idea that is becoming mainstream, that the winners of our capitalistic societies need to give back more than just pay their taxes. And corporations are expected now to do well by doing good. So we are at the beginning of a new way of giving. The UK and the US are way ahead of everybody with their incentives, and a whole host of organisations (Kiva.org, Globalgiving, Donorchoose, Facebook Causes...) now exists to support this trend. All of these people will be tackling the social challenges of the new century during a period of shrinking governement sector.